Cool

Think Roxie, think quirky prints, fairytale glitter and candy-cute trinkets, all with a street-smart Harajuku edge. Roxie Sweetheart was started by Managing & Creative Director Michelle Lauren Hirst, an award-winning young entrepreneur, designer and artist. Taking inspiration from diverse sources, from Tokyo’s vibrant fashion scene to vintage illustrations, Michelle has built up a stunning selection of unique pieces that combine the sweet with the street, and incorporate her gorgeous hand-drawn designs.

“The vibrance, whimsicality and sheer (sometimes twisted-) cuteness of Japanese art, design and fashion has always inspired me”, says Michelle. “Japanese design is unafraid to explore colour, texture and innovative ideas. My first memories of Japanese design are from Sanrio’s Little Twin Stars. Today, my design work continues to be heavily influenced by Tokyo street style, manga comics and artists such as Walt Disney, Junko Mizuno and Fafi. I love to combine hand-drawn illustrations with computer-aided design into wearable pieces. Creative expression is my passion!”

You can check out the collection here. You can also sign up to the Roxie Sweetheart newsletter for exclusive discounts and offers. Michelle’s working on a brand new collection, so connect with Roxie Sweetheart to find out more:

Click here to read the Roxie Sweetheart blog
Click here for the Roxie Sweetheart Facebook page