UK Kawaii Star of the Year 2011 RESULTS | HYPER JAPAN 2012: The UK's biggest J-culture event.

Sunday 24th July

UK Kawaii Star of the Year 2011

The UK Kawaii Star of the Year will be our very own online ambassador, introducing the HYPER JAPAN audience to their top picks and tips for bringing a little bit of J-style adorable, lovable cuteness into their lives.

UK Kawaii Star of the Year 2011 WINNER

Scarlett Young

Scarlett Young “I’m Scarlett and I live and breathe all that is kawaii! I love cute fashion especially sweet Lolita. I make sure to check up for updates on new prints from various different brands such as Baby, the Stars Shine Bright and Angelic Pretty. My dream is to be able to obtain enough items to wear it as a daily fashion one day. Misako and Amo are my favourite Lolita models – they are so cute! I also love the cute music of Japan such as J-pop. I love keeping up to date with the latest j-pop news and I also like to sing and dance to it too. I have a Youtube where I do so as well as being a member of a j-pop dance group with members from around the UK. I also adore cute food – different types of cake being my favourite. I love the combination of cute food and cute fashion such as decoden jewellery, cute food Lolita prints etc. I would love to be the UK Ambassador of Kawaii because I would be able to report on the kawaii things I talk about day after day to people who are interested in bringing some cute things into their life! It would be a lot of fun! And it has been my dream for a long time to go to japan, that would be fantastic”.

See the other contestants here

What You Win

The grand prize for the UK Kawaii Star of the Year is a fabulous flight and hotel package for two to Japan, courtesy of eTours in collaboration with Alitalia and Shiba Park Hotel. Fly Alitalia from London Heathrow and stay for four nights at the Shiba Park Hotel in the heart of downtown Tokyo!

eTours: the holiday and flight specialist

eTours have an extensive range of flight offers and package tours to Japan and beyond to suit all budgets, something for everyone. After 35 years, eTours still provide excellent service, competitive fares and exceptional value for money and quality holidays from J-culture to the more traditional classical tour. Whether you are looking for a flight only or Japan tour, eTours can help. Whatever your travel needs simply contact eTours, sit back and leave everything to their team of professionals. Visit www.etours-japan.co.uk or call 0844 472 3161.

Shiba Park Hotel

Shiba Park Hotel is a good 3 star hotel located in the vicinity of the famous Tokyo Tower. The hotel has a great access to 4 major train and subway stations, and only 10 minutes to Tokyo’s famous shopping and entertainment district Ginza and Tsukiji Fish Market.

Alitalia

Alitalia is the Italian national carrier, flying from both London Heathrowand London City airports to 26 Italian cities and many destinations worldwide including Tokyo and Osaka. Customers’ needs and quality of service are the focal points of Alitalia’s strategy, so that every travel experience has that distinctive touch of Italian style. Airline ticket terms and conditions here.

Baby, The Stars Shine Bright / Alice and the Pirates

UK Kawaii Star of the Year Each finalist will also receive an outfit to keep from top Japanese fashion brand, Baby, The Stars Shine Bright / Alice and the Pirates. Kanon Wakeshima, who'll be there judging the event, will also be appearing in Baby, The Stars Shine Bright / Alice and the Pirates, her favourite fashion brand (she's even collaborated with them to create an exclusive necklace, and you can ask her about her Lolita fashion too.

Second Prize: iPhone Soundsystem from SHARP

UK Kawaii Star of the Year This brilliant SHARP soundsystem will charge iPods, conenct with portable players, playback MP3 files and CDs, and generally do everything you could ever want for an oustanding listening experience.