"Kawaii Style" Japanese Street Fashion Show
HYPER JAPAN is a well known hub for Japanese street fashion fans in the UK. Although there are many different kinds of styles on show, the overarching idea for most outfits is to fit the Japanese idea of “kawaii.”
But what is kawaii? And how do you define it? In modern Japanese, the word kawaii means ‘cute,’ ‘adorable,’ or ‘loveable,’ however, in context of Japanese street fashion, it has also come to encompass the terms ‘cool,’ ‘stylish,’ and ‘lovely.
As such, the word kawaii can be applied to many different kinds of fashion style, including Sweet and Classic Lolita fashion, Wa- Lolita, Kawaii Kimono style, Gal, Pop-Kei (including fairy -kei), and Pastel Goth (a look often showcased by You Tube mega star Kyary Pamyu Pamyu).
Whilst the looks may be diverse, true kawaii style demonstrates innovation, stylistic flair, and dedication to impeccable outfit coordination. To really showcase and celebrate these different Japanese street fashion looks, HYPER JAPAN has conceived the "Kawaii Style" Japanese Street Fashion Show- and we are currently looking for UK girls to help us! For anyone interested in watching this very special show, the event will take place on Sunday 25 November, from 13:00-13:30.
Be a Part of the "Kawaii Style" Japanese Street Fashion Show
HYPER JAPAN wants UK fans of Japanese style that really understand, and express authentic kawaii style to model in our show. After carefully sorting through many, many super stylish entries, we have finally made our model selection.
Congratulations to the finalists that have been chosen to model at HYPER JAPAN's 'Kawaii Style' Japanese Street Fashion Show 2012! Please see below for the list of models who will be gracing the Christmas HYPER JAPAN stage this year. The chosen fashionistas will showcase the fun and creative side of J-fashion as well as expressing their inner Kawaii style on the main stage on Sunday 25th of November. To celebrate this festive season, the fashion show will be giving out free goodies for lucky spectators in the audience during the catwalk. There will also be two main prizes, courtesy of Tofu Cute, and Roxie Sweetheart. To get these bundles of joy all you have to do is try and catch them during the catwalk! Intrigued? Make sure you try and get a good seat to watch the extremely cute, fun and sweet affair on stage!